Up till now, I think the biggest issue for our digital story is the promotion of our project. We set the goal and write down the media strategy but the result is unpredictable. My purpose is making the story popular and getting more feedback. Once we have done a project, we should identify our target market. I have racked my brain trying to figure how to promote it.
Except Twitter and Facebook page, I expand our market into China, such as Sina Weibo which is the famous apps in China, same as to Facebook that can share your favorites and using hash tag. After researching how to promote my digital story. I tried to make a promotion webpage that can shared on Facebook and Twitter which is not just a link. The webpage combined a great deal of information and attractive images. I think we can print it out and put on the information board.
The link connect to the promotion: http://s3480434.wix.com/navigating-india
See how to market your project online: