COMM2540 NDN- Task 1

  • Task 1:

    Task 1: analyse a digital narrative

    Choose a digital narrative to examine; this could be a game, an app, a website, an interactive video clip or any other narrative that employs the representational power of the computer. There are some suggestions in the Week 2 folder, in the Module 2: Digital narrative genres.

    Copy and paste the template text (below) and use it to write your analysis. Does the digital narrative exhibit any of the listed features and characteristics? If so, briefly describe them. 

    Post this task on your personal blog. Word count: approximately 750 words (See ‘Word count: can I exceed it?’ on the Study FAQs page).

    The digital narrative I chose: Link to Jilted on Youtube Channel and Link to Jilted on facebook.

    This is a last year student’s work that I joined in as a sound recordist in last year semester break. This year I take this course and finally find out more about this webseries because last year I just focused on the crew skills and knew nothing about digital narrative stuffs.  Here we go!


    Story elements:

    Events – This is a story about a young lady Astrid and her boyfriend Michael. Astrid’s life is ruined after Michael shared her intimate photos onlineAstrid teams up with Mallory and Ruth and takes revenge on Michael. They plot a dramatic downfall of Astrid’s ex- boyfriend.

    Actors – Protagonist: Astrid, Supporting role 1: Mallory and Ruth and Supporting role 2: Michael.

    Time – Present

    Place – Workplace, Michael’s house, Astrid’s house and garden.

    Narrative elements:

    Ordering – The story proceed chronologically from the beginning to the revenge they implement. After that a flashback of Astrid’s memory pops up which reveals the personality of Astrid, a softy person. Then the narrative thread turn back to the real world till the end.

    Pace – The story is told directly by the dialogues and actions.

    Focalization – Multiple perspective has been used in these videos. The point of view shift all the time. Sometimes audiences can see one character speaking, sometimes can see all of characters sitting on sofa and planing or sharing something.

    Narrator – There is no ‘Voice-of-God’ narrator standing out of the scene and telling the story. Audiences follow the characters’ action and dialogue to understand the story. That is easy to bring audience into the roles to feel with characters.

    Text – Jilted is a six episode web series with transmedia elements.
    Traditional narrative features:

    This web series exhibit the framework of traditional storytelling. It just like watching Tv at home but much shorter than Tv shows. The story starts with a big conflict so that the protagonist got a motivation to continue the story. Revenge is the narrative thread and theme through out the story. The story followed rules of traditional storytelling. Put huge efforts on characterisation and conflicts between characters.

    Astrid, the protagonist, teams up with her friends Mallory and Ruth who self-named a fixer to plan this revenge (Beginning). They decoy Michael to create some negative stuffs that they can post online and destroy him straight away. They broke into Michael house and got a private video from his laptop. Michael returned back and found something wrong, at the same time Malloy dropped car key. Astrid ran away and Michael chased her. Astrid successfully avoid being got by Michael since she’d hidden behind a tree before Michael got there. However, when Astrid went back home and Michael was there. A warm hearted sequence of memory pops out. Michael beg Astrid do not post those private things online and tried to ask her come back to him. She refused(Middle). After all, Astrid cancelled revenge and said ‘Michael isn’t the cause of all of this. He is just a symptom of society where…’ (End).

    Protagonist Goal: Taking revenge on Michael and humiliate him.

    & Fear: The online intimate photos of Astrid destroyed her life. Harassed by strangers.

    Digital narrative features: 

    Numerical coding – This web series is created in traditional shooting way but distributed via internet. Jilted production team uploaded the 6 episodes video on Youtube channel named ‘jilted web series’. They created a Facebook page for this web series.

    Modularity –  The web series are quite modular, in that each video just runs 4 to 7 mins, 32 mins in total which is much shorter than traditional TV shows.

    Variability – Jilted production team used ‘timeline’ (The web series was released in batches created timeline) of Facebook in a better way that keep writing dairies on Facebook page. Audience just need to scroll down to the bottom to get know about crew and cast in a easy way and watch the trailer and the simplified video in order.

    Programmed elements – Youtube is a good platform with automated tools for observing audience behaviour. It shows directly how many people watched video and many people like it and subscribe it.

    Participatory aspects – Audience can add comments easily such as ‘I can see the boom mic in the frame!!!’ ‘it’s funny!’ while they are watching the web series. According to Leah (2010), she describes that fashion designers and retailers have a close relationship with customers on Facebook and twitter which helped boost bottom line. These platforms provide designers interests of customers and first hand information. ‘We learn on Facebook and through social media what are our guests are really screaming for, and we actually use the feedback,” says Lululemon CEO Christine Day. It provides filmmaker a chance to speak to audience directly and ask for their feedback. For example, the production team finished episode 1, uploaded on Youtube and shared it on Facebook. Then they can get feedback before they start shooting next episode. What should be improved? Is everything good? etc.



    Leah, B 2010, Social Media Is Fashion’s Newest Muse, viewed 5th March 2016, <>


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