NDN – Task 7: media convergence / social media

  • Task 7: media convergence / social media

    Critically reflect on ways in which media convergence and/or social media has influenced your approach to designing and marketing digital narratives. How has the evolving media landscape challenged and/or extended your approach to digital storytelling? Refer to one or more of the course readings/videos in your discussion.

    Post this task on your personal blog. Word count: approximately 500 words (See ‘Word count: can I exceed it?’ on the Study FAQs page).

    Mixi’s mini dairy:

    Original plan:

Platform and user interaction (in creative pitch)

    • The platform for the visual graphic novel will be launched on international and Chinese main steam social media platforms, including different social media channels, such as Instagram, Facebook, blog/website, Weibo, Wechat. Furthermore, all of those pages will be updated regularly in every week. However, the blog/website and Wechat Official page will launch when this brand has a certain number of followers).
    • Audiences can share posts to different social media platforms and leave comments below the posts.
    • People (RMIT students or non-RMIT people) can post snapshots of RMIT or Melbourne then post on Instagram and hashtag (#Mixi’sminidiary), we may use one or few of them for the next episode story.


    Updated plan:

    The previous document pitch was wrote by Olivia. And though weekly group discussions, we found many things that we need to change/update and do many online and offline activities to make the project better. We will still stick on our plan that convey our story by using social media platforms.

    During the semester break, we are going to create a Facebook page, Twitter account, Wechat subscription account and Sina blog. Wechat and Sina blog are Chinese mainstream social media platform. And we focuses on Chinese student as our main target audience including some students in China who are planing to study in RMIT city campus. Before we post our story online, we are going to do some pre-activities to catch audience’s eyes, in other words, we want to get some fans before we start the project. (illustrate some funny pictures on social media platform but no narrative) This will lead to some interactions with audience and feedback will be provided by audience.

    examples: from NU1T

    Audience can snapshot everything and then post on Twitter and Instagram with hashtags ‘#Mixi’s mini diary’. We encourage them with a line description about the story they want to create. Then we will pick 3-5 snapshot from audience and illustrating on the picture they provided.  We are going to capitalise social media activity to construct the narrative based on audience interaction.


    ‘Nearly 1.5 billion people are actively using this platform every month. There are 936 million active daily users … Facebook still dominates as the top social network.’ (Deontae 2015)

    Sina Weibo
    ‘In March 2014, the numbers of Weibo’s total reached users on PC and mobile device were 290 million and 106 million respectively; and they are growing stably nowadays according to data from iResearch.’ (Cecilia 2014)


    What’s WeChat Subscription Account

    ‘Official Accounts have become the most important WeChat service.
    Almost 80% of WeChat users follow Official Accounts.’ (Tencent 2015)

    ‘WeChat Subscription account is typically the most basic choice of the official accounts. It allows you to push frequent content to your followers. Account manager can broadcast one message per day. The account followers will see the update information in the subscription area.’  (WeChat Agency)

    Screen Shot 2016-05-08 at 4.00.07 pmScreen Shot 2016-05-08 at 4.00.46 pmScreen Shot 2016-05-08 at 4.01.30 pmScreen Shot 2016-05-08 at 4.01.48 pm



    Cormack, M 2015, ‘WeChat’s Impact: A Report on WeChat Platform Data’, Technode, viewed on 8 May, <http://technode.com/2015/02/10/wechat-impact-report/&gt;.

    Moore, D 2015, ‘Social media: Figures that matter to you’, Public Narrative,viewed on 8 May, <http://publicnarrative.org/2015/09/social-media-figures-that-matter-to-you/&gt;.

    Wechat Agency, ‘Wechat Account Registration’, viewed on 8 May, <http://www.wechatagency.com/wechat-official-account-registration.html&gt;.

    Yang, C 2014, ‘Weibo Users V.S. China Social Media Users’, China Internet Watch, viewed on 8 May, <http://www.chinainternetwatch.com/8675/weibos-social-media/&gt;.


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