NDN – Task 5: audience analysis

Answer these six questions in relation to the audience for your digital narrative:

Why are you creating this story? Goals, rationale, purpose, premise? What do you want your audience to experience or understand?

  • I find some girls around who are unconfident, lack sense of security or defective. Some girls are wearing the ‘mask’ everyday and they are afraid of standing in front of their friends, colleagues and relatives with their bare face. Some girls don’t know how to do makeup, they will keep their heads down as long as somebody staring at them. I want to create a website which is telling girls to be confident either ways.

What is your story? In what way will it be original, surprising, human, passionate, truthful or relevant to your audience?

  • Stories will be gathered by audience (crowdsourcing). At the first stage before creating the website, I am gonna use Facebook page, Twitter and other social media platform to convey this concept and encourage female audience sharing their stories on Facebook page or using hashtag#. ‘At the age of 13, I didn’t like my look because I have less eyebrow. I tried to use my mother’s eyebrow pencil but in return for more ridicule. Classmates laughed at me, included a boy who I liked, they said I looked like a joke. I was very sad. I malingered for one week in order to not show myself in front of people until the lie of sickness was exposed by a doctor. I learnt a lot of tutorials how to do makeup, I just wanted to be normal, not wierd. In a long time, I did makeup everyday to cover my ugly eyebrow but I overcame the ugly look and accepted it until I met my boyfriend,  My boyfriend likes my eyebrow and he said they are lovely.’ stories are original, very human and truthful like this example.

Where will you publish your story? What platform/s and hardware are suited to your audience? E-books, blogs, videos, photos, podcasts, tweets, status updates, apps, games, forums, websites?

  • It would be published on a website, which contains videos, images, audio and texts. Additionally, will simultaneously use Facebook page, Twitter and Youtube channel as promotional and user interactive supports.

Who is your audience? Who is your target viewer/user – i.e. the group you will target in promoting the work?

  •  This website is mainly designed for girls, especially for those young women aged between16 and 25, who care what others think of their looks.
  • The part for audience sharing their stories is designed for different ages of people. Everyone can share stories about beauty on our platform which might meet our goal that guide girls to a positive way.

When will you create the content and start to engage your audience? What is the production process and publishing schedule?

Before create the website, I would like to create a Facebook page first to attract girls and participant in this project. They can share their stories on Facebook page and by using hashtag on Twitter and provide stories, feedback or something I need to improve or change. After gathering the information and crew call out, I will arrange time to shoot the video (actress /stories picked up from Facebook page).Screen Shot 2016-05-02 at 11.23.51 am.png

How will your audience participate in the narrative? Will they be able to contribute to the narrative, alter the narrative, respond to the narrative?

This is a platform for audience sharing their personal stories. My audiences are main part of storyteller. All the stories will be revealed by audience. In another words, more audience more interesting stories and the website will be more attractive.


NDN- Task 2: write a digital narrative outline

  • Task 2: write a digital narrative outline

    Write a brief outline for an original digital narrative project. Your digital narrative should tell a story as well as utilising one or more of the unique features of digital networked media. So for a more linear narrative, consider how it might be broken into modules, how your audience might participate in the project, or how you might promote the work online. For a more interactive narrative, consider how your audience will access each scene and how they will participate in the unfolding of the narrative. Your digital narrative can be about anything you like – but it needs to be doable with the tools and skills you have at hand.

    Post this task on your personal blog. Word count: approximately 500 words (See ‘Word count: can I exceed it?’ on the Study FAQs page).



  • tell a story

The story is about RMIT history. As I can find on school website, ‘RMIT University started its life as the Working Men’s College on 7 June 1887. It adopted the motto “Perita manus, mens exculta” – a skilled hand, a cultivated mind – which continues to be used by the University today.'(History of RMIT on RMIT website) There is over a centurial year history/story that it can tell. The background story is the history of RMIT but I will focus on the big events and architecture of RMIT following the timeline. I think the best way to tell this story is by using the digital narrative format of webdoc.

  • how it might be broken into modules

The RMIT website outlined timeline of the history of RMIT from 1887 to 2015. The history of RMIT has already broke the stories into separated modules by years. Every single year of RMIT has its own isolated story, but audience would be felt boring if the webdoc presents all the stories. So it’s necessary to select some good stories to tell.

  • how your audience might participate in the project, or how you might promote the work online

Social media is a low cost marketing tool to share the URL of this webdoc.

  1. Link the webdoc on Facebook and Twitter.
  2. making a Facebook page for the webdoc.
  3. Photosharing on Pinterest and Polyvore. It allows me to share the visual content that is related to the webdoc and link back to the webdoc.
  4. WordPress. Write a blog entry for the webdoc and share it on my Facebook, Twitter and so on.
  • consider how your audience will access each scene and how they will participate in the unfolding of the narrative

Target audience: The original idea of this webdoc would be to cover the students of RMIT and some people who are interested in applying future studies in RMIT also including student’s parents.  According to the feature of interactive documentary, the story can be told in two ways.

  1. The story will be told in a linear structure within the timeline. Audience can skip it by clicking or scrolling down images.
  2. The story will be set behind a map, it allows audience to click on different RMIT campus buildings to reach different stories which the stories also can be told in a non- linear structure.

Photo Collection Gallery  (The RMIT / RMIT buildings in your eyes) will be opened for audience / users to upload the pictures they took (should relevant to the buildings or events) on the interface of photo collection gallery of the webdoc.


History of RMIT, viewed 20th March 2016, <https://www.rmit.edu.au/about/our-heritage/history-of-rmit/&gt;


COMM2540 NDN- Task 1

  • Task 1:

    Task 1: analyse a digital narrative

    Choose a digital narrative to examine; this could be a game, an app, a website, an interactive video clip or any other narrative that employs the representational power of the computer. There are some suggestions in the Week 2 folder, in the Module 2: Digital narrative genres.

    Copy and paste the template text (below) and use it to write your analysis. Does the digital narrative exhibit any of the listed features and characteristics? If so, briefly describe them. 

    Post this task on your personal blog. Word count: approximately 750 words (See ‘Word count: can I exceed it?’ on the Study FAQs page).

    The digital narrative I chose: Link to Jilted on Youtube Channel and Link to Jilted on facebook.

    This is a last year student’s work that I joined in as a sound recordist in last year semester break. This year I take this course and finally find out more about this webseries because last year I just focused on the crew skills and knew nothing about digital narrative stuffs.  Here we go!


    Story elements:

    Events – This is a story about a young lady Astrid and her boyfriend Michael. Astrid’s life is ruined after Michael shared her intimate photos onlineAstrid teams up with Mallory and Ruth and takes revenge on Michael. They plot a dramatic downfall of Astrid’s ex- boyfriend.

    Actors – Protagonist: Astrid, Supporting role 1: Mallory and Ruth and Supporting role 2: Michael.

    Time – Present

    Place – Workplace, Michael’s house, Astrid’s house and garden.

    Narrative elements:

    Ordering – The story proceed chronologically from the beginning to the revenge they implement. After that a flashback of Astrid’s memory pops up which reveals the personality of Astrid, a softy person. Then the narrative thread turn back to the real world till the end.

    Pace – The story is told directly by the dialogues and actions.

    Focalization – Multiple perspective has been used in these videos. The point of view shift all the time. Sometimes audiences can see one character speaking, sometimes can see all of characters sitting on sofa and planing or sharing something.

    Narrator – There is no ‘Voice-of-God’ narrator standing out of the scene and telling the story. Audiences follow the characters’ action and dialogue to understand the story. That is easy to bring audience into the roles to feel with characters.

    Text – Jilted is a six episode web series with transmedia elements.
    Traditional narrative features:

    This web series exhibit the framework of traditional storytelling. It just like watching Tv at home but much shorter than Tv shows. The story starts with a big conflict so that the protagonist got a motivation to continue the story. Revenge is the narrative thread and theme through out the story. The story followed rules of traditional storytelling. Put huge efforts on characterisation and conflicts between characters.

    Astrid, the protagonist, teams up with her friends Mallory and Ruth who self-named a fixer to plan this revenge (Beginning). They decoy Michael to create some negative stuffs that they can post online and destroy him straight away. They broke into Michael house and got a private video from his laptop. Michael returned back and found something wrong, at the same time Malloy dropped car key. Astrid ran away and Michael chased her. Astrid successfully avoid being got by Michael since she’d hidden behind a tree before Michael got there. However, when Astrid went back home and Michael was there. A warm hearted sequence of memory pops out. Michael beg Astrid do not post those private things online and tried to ask her come back to him. She refused(Middle). After all, Astrid cancelled revenge and said ‘Michael isn’t the cause of all of this. He is just a symptom of society where…’ (End).

    Protagonist Goal: Taking revenge on Michael and humiliate him.

    & Fear: The online intimate photos of Astrid destroyed her life. Harassed by strangers.

    Digital narrative features: 

    Numerical coding – This web series is created in traditional shooting way but distributed via internet. Jilted production team uploaded the 6 episodes video on Youtube channel named ‘jilted web series’. They created a Facebook page for this web series.

    Modularity –  The web series are quite modular, in that each video just runs 4 to 7 mins, 32 mins in total which is much shorter than traditional TV shows.

    Variability – Jilted production team used ‘timeline’ (The web series was released in batches created timeline) of Facebook in a better way that keep writing dairies on Facebook page. Audience just need to scroll down to the bottom to get know about crew and cast in a easy way and watch the trailer and the simplified video in order.

    Programmed elements – Youtube is a good platform with automated tools for observing audience behaviour. It shows directly how many people watched video and many people like it and subscribe it.

    Participatory aspects – Audience can add comments easily such as ‘I can see the boom mic in the frame!!!’ ‘it’s funny!’ while they are watching the web series. According to Leah (2010), she describes that fashion designers and retailers have a close relationship with customers on Facebook and twitter which helped boost bottom line. These platforms provide designers interests of customers and first hand information. ‘We learn on Facebook and through social media what are our guests are really screaming for, and we actually use the feedback,” says Lululemon CEO Christine Day. It provides filmmaker a chance to speak to audience directly and ask for their feedback. For example, the production team finished episode 1, uploaded on Youtube and shared it on Facebook. Then they can get feedback before they start shooting next episode. What should be improved? Is everything good? etc.



    Leah, B 2010, Social Media Is Fashion’s Newest Muse, viewed 5th March 2016, <http://www.forbes.com/2010/09/07/fashion-social-networking-customer-feedback-forbes-woman-style-designers.html>

PIM – Week 13 – Draft III

This final video is evolving experiments that looks into my affordance of portability in camera phone use. My understanding of affordance has changed a lot from the initial understanding of the affordance to the recent one, which was that the phone can be sticked on any parts of my body and captures scenes without my control as if it shoots what my body ‘sees’, like my ankle, leg or arm, etc.  I was trying to capture the fast movement of a moving skateboard. However It was really hard to shoot placidly by holding a phone in my hand because arms were needed to move balancing my body whilst I was on a fast moving skateboard. Therefore I put my phone on my folded cuff of jeans. After that I figured out that I could also get scenes shot from a low angle which was totally different to the normal eye level and it has become my interesting idea of exploring undersea.

 I had got to buy a waterproof case since I was about to shoot the undersea sketch because it was so necessary to record a watery moment. I banded my phone with a tape on my ankle and get this fascinating video done. The tape is uncomfortable and hurt when I was moving. Additionally, the waterproof case which costs me about 100 dollars didn’t work very well. It was designed improperly, or it was just a general waterproof case but not a professional waterproof phone case. 

I am happy with the way my video work was developed in the 3rd draft. The problems in 2nd draft were solved this time. I didn’t change the basic structure of my video work. I found that the scene shot under the sea was quite slow and placid, so I was thinking that I could play with the play speed of the video in order to maintain the conference of the video. To alter some unwanted parts into fast motion and some interesting parts into slow motion. I found scenes shifting can not be noticed by naked eye in a fast motion transit. The process of filming is quick and not that hard but the editing is time consuming. I was repeating cut and change the duration of the clips. The sound was recorded on site that shows a quite different sound above the sea and under the sea. I remain the original audio track which can present the realistic world I explored.  I tried to make the title simple. It can easily connect to the theme of  beach. Giving audience a feeling of clean, clear, easy and relax.

Week 11 – PIM – Draff II

My understanding has changed a lot from the initial understanding of the affordance to the recent one, which was that the phone can be sticked onto my body and capture films without my control as if it shoots what my body ‘sees’, like my ankle, leg or arm, stc. My idea has developed a lot since I made the sketch, ‘skateboard’. I was trying to capture the fast movement of playing a skateboard, so I taped my phone on my ankle aimed to shoot from a lower angle which was totally different to the normal eye level, so that I could capture the moments of moving skateboard. My video sketch wouldn’t have been made if I hadn’t chosen a waterproofed phone case to support this work. I spent $99 on a waterproof case in order to secure my iPhone from the dangers of water. I taped my phone to my ankle and walked into the sea to get this video done as what I did previously. When I looked at the video after it was shooted, I figured out that the scene which I was walking on the beach was quite fluctuant that I hardly could see what was happening there, but I also found that the scene shooted under the sea was quite placid, so I was thinking that I could alter the video to a slow motion video afterwards. I love the moment when the waves touched my iPhone.  The texture of the waves touched my phone and everything becomes soft and then clear again in 3 or 4 seconds later. I edited it in Adobe Premiere CC and used slow motion in order to get a clear watery moment, but I am not satisfied with the video. The duration of the video is over 20 mins, so I have to cut the video. I was terribly disappointed with the audio. During the editing, i cut away some dizzy footage that I was walking, but it resulted in a mismatching between the audio and the image.  I cut the strange parts away in the end which is not an ideal solution.

PIM – sketch 12 ‘Mission Impossible’

I did this sketch when I was in Dockland with I boyfriend. I took the selfie stick that day in order to take pictures. However, it helps me a lot than I expected. That day is my birthday. I made up myself and was going to eat seafood buffet in Dockland. The Vic Harbour was so beautiful. I really really wanted to take some picture for the scene. I happily ran and suddenly came up an idea. Running and shooting proceed simultaneously. I was shy in frame so I asked my boyfriend to do that for me. The mobile phone captured the amazing sunset. This was again selfie stick assist my mobile phone to finish recording in a low angle but this time we tried running during the process. This is an impossible mission for camera obviously. All my understanding of portability is mission impossible. I mean mobile phone can finish some missions that camera can’t. This light and handy mobile phone can cross a narrow space, can finish a shooting in minutes, can be put in a small pocket.

PIM – sketch 11 ‘Hello, taxi!’

I shot this video when I was taking a taxi. This is a little bit same to the one I  shot in the city circle. The taxi takes people to a place in a short time. This is the time we went back to the uni and returned the gear. I remember that day morning. I with my group member were helping our tutor shooting a interview as a warm up for our own project. We were required to book all the gear and bring it to the place we would take the interview. The place is not far from the uni but we spent at least 30 minutes to walk there. Just 4 girls took a Dedo, camera, audio and tripod! The gear is too heavy that we had to stop and had rests during the way. After interviewing, we planned to call a taxi. Transportation is the best innovation in the world I think. It helps people taking heavy stuffs from a place to another place. It delivers people, also makes the heavy stuffs more portable. I was so enjoy the trip in the taxi. My hands were free to shoot the portable moment. Yes, I had a camera just lying in the trunk but I think there is no more space for me to use a big guy shooting and turn round.

PIM – Sketch 10 ‘Marriage Equality’

I recorded this video that was happened urgently. Maybe it is not urgent for other people. That day I was finished my Storytelling, Genre and Medium intensive morning class. I wanted to have some food at that time. I got out of the Building 80 and found a noisy sound coming from state library that place. Well, I was just considering to take some footage in a busy place as I did before in sketch 4. That’s a campaign for Gay marriage rights maybe. I couldn’t stay there for long because I have to get some food and go back to the intensive. The time is quite limited for me but I want that video. It also can be used for my another course because we are doing a LGBTI interview in group. That could be my personal library. I just took out my iPhone and shot it. I have got 4 video clips just in 10 minutes. I have to say mobile phone is portable when I meet something suddenly and I have no time to set up. Meanwhile, when I am busy that I have no much time, mobile phone is the best solution for shooting something I want. It just lying in my pocket.

PIM – Sketch 9 ‘ON THE MOVE’

This sketch will explain an understanding of portability.

As I mentioned before, sketch 7 is a testing that the possibility of putting mobile phone on a leg for further project. This sketch is based on sketch 1 and sketch 7.

A Sunday afternoon, I decided to have a rest and bask in the sunshine at flagstaff garden  after lunchtime. I asked my boyfriend to take the skateboard with him, because I want to try it on a leg. We took some stuffs for siesta, a carpet, a neck pillow, some water, a towel. I put on my slipper cause I want to try another idea I have got. As I have done in sketch 7, I folded his jeans to make two inches cuff so as to make sure the phones will not be tossed off. I put my phone and his phone in the cuffs. However, his HTC mobile phone always got back to the main menu every time I put it in the cuff. So I just put my iPhone in his left leg cuff which is on the skateboard. The iPhone recorded the whole fantastic process when my boyfriend was standing on and playing with the skateboard. We checked the video and found something interesting. The iPhone captured the nice moment and unexpected subtle fluctuations on the asphalt road.

I tried to use an application to edit the video. I cut down it, piece them together with a transition. I added a background music to make the video more interesting.

PIM – Sketch 7 ‘CUFF JEANS’

This sketch will explain an understanding of portability.

This sketch was done together with sketch 5 and 6 at RMIT basketball court. This sketch is very important for my further project. I just wanted to test the possibility of putting mobile phone on a leg. I can not do that because I wore a leggings and there is no rope to bind the mobile phone on my leg. Thus I asked my boyfriend to help me to finish another motion after sketch6. He wore a jeans. I folded his jeans to make one and a half inches cuff. I put my phone and his phone in the cuffs. The mobile phones just like the baby kangaroos in their mother’s pouches and their heads (the camera of mobile phones) are out of the pouches.  My boyfriend walked around and jumped on a bench, however, at that time, my iPhone was tossed off on the ground and another phone was still in the cuff. The footage makes me feel dizzy but it is quite good. The experiment is very successful but I think my iPhone needs to wear a protective case in next shooting.