NDN – Task 5: audience analysis

Answer these six questions in relation to the audience for your digital narrative:

Why are you creating this story? Goals, rationale, purpose, premise? What do you want your audience to experience or understand?

  • I find some girls around who are unconfident, lack sense of security or defective. Some girls are wearing the ‘mask’ everyday and they are afraid of standing in front of their friends, colleagues and relatives with their bare face. Some girls don’t know how to do makeup, they will keep their heads down as long as somebody staring at them. I want to create a website which is telling girls to be confident either ways.

What is your story? In what way will it be original, surprising, human, passionate, truthful or relevant to your audience?

  • Stories will be gathered by audience (crowdsourcing). At the first stage before creating the website, I am gonna use Facebook page, Twitter and other social media platform to convey this concept and encourage female audience sharing their stories on Facebook page or using hashtag#. ‘At the age of 13, I didn’t like my look because I have less eyebrow. I tried to use my mother’s eyebrow pencil but in return for more ridicule. Classmates laughed at me, included a boy who I liked, they said I looked like a joke. I was very sad. I malingered for one week in order to not show myself in front of people until the lie of sickness was exposed by a doctor. I learnt a lot of tutorials how to do makeup, I just wanted to be normal, not wierd. In a long time, I did makeup everyday to cover my ugly eyebrow but I overcame the ugly look and accepted it until I met my boyfriend,  My boyfriend likes my eyebrow and he said they are lovely.’ stories are original, very human and truthful like this example.

Where will you publish your story? What platform/s and hardware are suited to your audience? E-books, blogs, videos, photos, podcasts, tweets, status updates, apps, games, forums, websites?

  • It would be published on a website, which contains videos, images, audio and texts. Additionally, will simultaneously use Facebook page, Twitter and Youtube channel as promotional and user interactive supports.

Who is your audience? Who is your target viewer/user – i.e. the group you will target in promoting the work?

  •  This website is mainly designed for girls, especially for those young women aged between16 and 25, who care what others think of their looks.
  • The part for audience sharing their stories is designed for different ages of people. Everyone can share stories about beauty on our platform which might meet our goal that guide girls to a positive way.

When will you create the content and start to engage your audience? What is the production process and publishing schedule?

Before create the website, I would like to create a Facebook page first to attract girls and participant in this project. They can share their stories on Facebook page and by using hashtag on Twitter and provide stories, feedback or something I need to improve or change. After gathering the information and crew call out, I will arrange time to shoot the video (actress /stories picked up from Facebook page).Screen Shot 2016-05-02 at 11.23.51 am.png

How will your audience participate in the narrative? Will they be able to contribute to the narrative, alter the narrative, respond to the narrative?

This is a platform for audience sharing their personal stories. My audiences are main part of storyteller. All the stories will be revealed by audience. In another words, more audience more interesting stories and the website will be more attractive.


Reflecting on digital project

This blog will expose a reflection of my digital project, Navigating India which is a text based interactive game. Eva came up with the idea and Aaron focused on creating the game. I really happy to work with my group members. Actually, I am new to the social media. From I do not know how to use Facebook to I create a Facebook page for our digital project. I have learnt a lot from the process of producing the project.  This was our first time to make a real project and put it on website and promoted it.

At the beginning, we were required to do some researches about India. I am not good at history as well as geography. I know nothing about India. After two weeks, we realized that what we researched is useless and the content is too big. In other words, we had not decided which group of people will be our audience. We wanted young people who interested in India or tourists who have a plan to visit India to play our game that they can get a brief introduction of India. So we decided that each of us chose a city to focused on. Producing the project is very hard. We made up the stories that referred to many different comments from the traveler website. I focused on the Mumbai. I used google map and did a lot of researches to create a travelling route.

We were in different tutorials so we only met once a week. Gmail and Whatsapp really helped us to deliver important information and ideas. But the my draft story doc with pictures that I send to Aaron was invalid which is really annoying.  Except my own part of story making, I created a Facebook page, a Sina Weibo page and a visual site promotion. It is not too hard to create it. Thanks to Eva’s innovative ideas and Aaron’s skillful creation that allowed our digital project ran successful.

Project Link:  http://s3480434.wix.com/navigating-india

Bridge – less river 2: website data

When I open my  Word Press blog, the recent statistics has been shown directly. Knowing what exactly happened this day and how many people visit my blog.  Obviously, WordPress is a good way to get some information from your peer. I really like to read my classmates articles that I followed because we are doing the same tasks. For example, for the Bridge – less river 2: website data, I can get some view points from Ailee’s blog and Stacey’s blog. I can leave comments if I want. What I found from the statistic is that views always more than visitors which means I have no traffic. In the last couple of weeks, there has been 2 visitors to my blog. The visitors who visit my blog surely are my tutor who marks our assignments. SO, how can I be ‘famous’?22

I think it is would be the same to the media strategy for our digital story. I followed some blogs which are recommended by  the site. Why they are famous? Their feedbacks are over hundred. Their websites are very specific. By which I mean, they are focusing on one thing they interested in. Such as health, photography, travel, etc. They had already know who is their audience.


A domain name and visual design are the tricky way to get more hits.  I had created a logo to improve my personal brand. D the initial letter of my website name Derawings. Getting a connection between other platforms is important. So the widgets seem useful to help users search my blogs and to connect to other forms of social media, such as Linkedin and Facebook.



Aliee Ma, 2015, ‘Website data how to increase your page views and get more blog traffic’, viewed at 3 July 2015. <https://aileego.wordpress.com/2015/06/03/website-data-how-to-increase-your-page-views-and-get-more-bolg-traffic/>.

Stacey Ma, 2015, ‘bridge less river 2 website data’, viewed at 3 July 2015.<https://staceymxl.wordpress.com/2015/06/02/bridge-less-river-2-website-data/>.